Lof Habitat · Brand Identity (Concept)

Lof Habitat is an architecture studio from southern Chile that designs from people and their relationship with space. In Mapudungun, lof is a community that shares a land. Habitat is the place where life happens.

The symbol is the relationship between both. Three isometric modules shift until they find their point of connection, and the empty space between them becomes a path. That path is the studio: life moving through a space, more than square meters.

The identity is born from the place: native forest, rain, wood and low light. Its colors are named after materials (walnut, brass, lime, plaster, concrete and graphite) and its photography shows homes that are lived in, not empty buildings. Playfair Display gives it a human voice. Avenir gives it structure.

Visual identity · Graphic system · Logo animation · Applications