Answerficial · Brand Identity for an AI Chatbot
Fernando Moux
Context
Answerficial is an AI chatbot for e-commerce. It talks with customers at any hour, answers their questions and turns visits into sales. The brand had to make a technical product feel human.
The symbol
Three ideas in one figure. A brain, for the intelligence behind the chatbot. Lines that run through it and end in small squares like chips, for the neural network. And a speech bubble tail coming out of the brain, for the conversation and the human side of the product.
The system
One gradient from pink to wine (#EE7E8F to #8D4F6D) over the brand's own black (#202020) and a light gray (#DDDDDD). The wordmark is set in Space Grotesk, bold and widely spaced, so it reads clean and modern next to the symbol.
Visual identity · Logo design · Applications
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Posted Oct 1, 2026
A visual identity for an AI chatbot that talks with online shoppers. One symbol that brings together a brain, a neural network and a speech bubble.
