Ditsö Lodge · Brand Identity (Concept)

Ditsö Lodge is a retreat of nine arch-shaped wooden houses in Punta Uva, on the southern Caribbean coast of Costa Rica. In the Bribri language, ditsö means seed: the small thing that holds everything to come.

In Costa Rica nature is already the star, and most hotels tell it the same way, with leaves, toucans and bright green. Others go for minimal luxury and could be in any city. Ditsö needed an identity that felt rooted in its place without falling into the tropical cliché. Warm and elegant at once, and able to follow the guest through every moment of the stay.

One symbol, three ideas. The arch is the silhouette of the lodge houses, the jaguar is the one who lives inside and the palm is the landscape that crowns it, all on one axis and a 12 × 13 module grid.

The idea behind the system is the seed as the first shelter. From there come the line "Inside, the jungle", colors with their own names (Blue Hour, Heliconia and Husk) and a pattern made from the jaguar's real spots. Vogun gives it a voice and Instrument Sans gives it clarity. The identity is completed by blind-embossed stationery, keys and door hangers, amenities, a menu, website and social media.

Visual identity · Graphic system · Motion · Applications