Mix & Shake · Brand Identity

Mix & Shake is a shakes and cocktail brand. The founder wanted something fresh, close and authentic, a brand that felt handmade but professional.

The main logo is a custom wordmark built from a reference typeface. Several letters were redrawn by hand until the word felt fluid and crafted while staying easy to read. Every stroke carries the idea of movement and mixing.

The cocktail shaker lives inside the ampersand. It's the heart of the concept, a nod to the act of mixing, and it also works on its own as a secondary symbol.

Deep green, soft beige and natural green, balanced between craft and contemporary. Horizontal, vertical, monogram and icon versions keep the brand recognizable from a storefront to a sticker.

Visual identity · Custom lettering · Applications