MVP for Design Brief Generator Web App

I oversaw the entire product lifecycle:

UX research – studied the problem and competitors, developed the brief structure.

UI design – crafted a clean, distraction-free interface for quick generation.

Prototyping & animation – created interactive components, screen variations, and smooth transitions.

Content creation – authored 50+ realistic briefs across various industries.

Essentially, I acted as a product designer, content creator, and prototype developer simultaneously.

Try it here: https://brush-cling-68516572.figma.site/

Designers often have trouble landing real projects early in their careers.

Fake or generic portfolio projects fail to impress clients.

Current “brief generators” are random, superficial, and don’t represent real business needs.

Why it matters: Without genuine briefs, designers can’t showcase strategic thinking or problem-solving skills — they can only present visuals.

Provides structured, realistic design briefs (branding, websites, landing pages, apps).

Each brief is written with real-world business scenarios, including goals, target audience, competitors, constraints, and deliverables.

Simulates client–designer collaboration.

Added briefs not just for beginners but also for professionals.

Added gamification.

Instead of random “logo for a pizza shop,” my briefs include business context + client pain points + success metrics.

Helps designers practice not just design, but thinking like a consultant.

Research: analyzed how real client briefs are structured and what designers lack when practicing + analyzed competitors where all platforms follow the same scenario.

Content creation: wrote 50+ briefs across industries (SaaS, e-commerce, lifestyle, B2B).

App design: created a clean, distraction-free interface for generating and saving briefs, plus a dashboard to monitor progress. Users can level up and complete special challenges in a gamified experience.

Validation: tested with beginner designers → they said briefs feel “like real clients” and help them build stronger portfolios.

After sharing the app publicly, it received genuine traction from the design community, with users reporting that the briefs feel like real client work rather than practice exercises. Tested with beginner designers who confirmed it helped them build stronger, more strategic portfolios. The app has been viewed 62 times and continues to be used as a practice tool.

I deliberately chose Figma Make to test a brand-new product and explore its capabilities for building web apps without code.

It let me spin up a functional prototype quickly and share it with the community right away.

I wanted to evaluate how well Make supports interactive flows and whether it could become a real alternative to other no-code tools.

Realism first: Briefs are based on real business goals, not random prompts.

Variety: Covers SaaS, e-commerce, NGOs, lifestyle brands — not just generic logos.

Practical structure: Every brief includes goals, audience, tone, and deliverables.

Growth-focused: Helps designers practice client communication and strategy, not just visuals.

Polished UX: Unlike clunky generators, it’s smooth, simple, and made for designers’ workflow.

Since this was my first project in Figma Make, I encountered a few unexpected hurdles.

1. Visual design not matching the prompt After the initial prompt, Figma Make interpreted my overall structure and user flow surprisingly well, but the generated interface didn’t reflect my intended design. Fonts, type sizes, and line-height were all slightly off, even though the underlying code looked correct. Achieving the exact look and feel I wanted took more experimentation than expected.

Solution: I refined the prompts and ran a series of quick tests, gradually discovering which instructions Figma Make responded to most accurately until the layout and typography matched the vision.

2. Interactive flow testing Not a “problem” as such, but every part of the app’s flow needed to be tested manually. Buttons occasionally led to unexpected states or failed to trigger correctly.

Solution: Careful additional iteration and precise prompt writing ensured that each interaction behaved as planned and the full user journey remained smooth.

If I were to take this further, the natural next step would be a real backend with user accounts, progress tracking, and personalized brief recommendations based on skill level. The MVP validated the core concept; the product thinking is already there.