Lead Magnet Funnel Design - Juro

Juro needed to refresh an existing lead-generation campaign promoting their free contract health check. The goal was to modernize the landing page's visual design and structure, making it cleaner, more compelling, and better aligned with their current brand.

I worked as part of a small team: a copywriter handled the messaging and campaign concept, and I handled the design. My job was to take the copy and structure it into a clear, conversion-focused layout on Unbounce — hierarchy, visual flow, CTA placement, and overall look and feel.

Delivered a refreshed landing page on Unbounce with a clear visual. The campaign successfully drove signups for Juro's free contract healthcheck. Specific conversion numbers are under NDA.