Lead Magnet Campaign & Funnel Design - Aftersell

Diana Fabianczuk

About the Project

Aftersell helps e-commerce brands boost post-purchase revenue. The goal of this campaign was to attract qualified leads and smoothly guide them through the funnel from initial interest to sign-up and engagement with the platform’s training resources.
Lead magnet, thank you page, video training page
Lead magnet, thank you page, video training page

My Role

Designed the lead magnet landing page optimized for conversions
Created a thank-you page to reinforce engagement and guide users to the next step
Crafted video training messaging for short, impactful educational clips
Designed advertising creatives to drive targeted traffic to the lead magnet
Developed email templates for nurturing prospects through the funnel
Various blocks
Various blocks

Design Approach

Consistent narrative across all touchpoints: from ads to emails, ensuring a seamless brand experience
Conversion-driven layout: clear information hierarchy, minimal friction
Strong CTAs: guiding users step by step toward sign-up and training completion
Visual storytelling: graphics and UI elements highlighting the benefits of Aftersell’s solution
Multi-channel alignment: ensuring landing page, ads, and emails worked together for higher impact

Outcome (specific numbers under NDA)

The campaign successfully turned visitors into active leads and increased engagement with Aftersell’s video training, validating the effectiveness of the end-to-end funnel design.
Checklist design
Checklist design

Remarketing campaign

Prospecting campaign

Like this project

Posted Aug 6, 2025

Designed and built a high-converting lead magnet funnel for Aftersell— developing a cohesive multi-channel experience that increased sign-ups and engagement.

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