The client, a professional stylist, reached out for a complete website transformation. Her old site felt outdated, had technical glitches, and failed to represent the quality of her services, especially when it came to selling her courses and digital products.

⚡️ The challenge wasn’t just to make the site look better. It was about turning a broken experience into a clear, trustworthy, and conversion-focused platform that supports her business.

During the UX audit, several problems stood out:

Confusing navigation. The users couldn’t find what they needed without guessing.

Broken elements. Videos didn’t play, image quality was poor, and overall performance suffered.

Chaotic content structure. Long text blocks with no hierarchy made reading exhausting.

Visual style mismatch. The site felt amateurish, which hurt credibility and sales.

No brand identity — no defined colors, fonts, or consistent style.

Poor course presentation — no dedicated pages, making it hard to sell digital products.

Working closely with a marketer, I rebuilt her online presence from the ground up:

Created a full visual system. Chose colors, fonts, and imagery to reflect her premium vibe.

Strategic content flow. Every page was restructured and rewritten for clarity, scanability, and conversion.

Designed separate sales pages for each course to guide users smoothly toward purchase.

Redesigned navigation with 9 well-structured pages, each serving a specific purpose in the sales funnel.

Refined visual identity. Updated colors, fonts, and imagery to reflect her premium services.

Webflow build. Fully responsive, mobile-first, fast, SEO-friendly, and easy to manage.

✅ Immediate sales impact — two of her courses sold through the new site within the first launch, one of them completely sold out.

✅ Zero repetitive questions about her courses because all info is now crystal clear.

✅ Smooth, intuitive navigation and no dead ends, no confusion.

✅ Brand perception upgraded. The site now feels premium and trustworthy.

✅ Mobile users stay longer. Optimized experience for her biggest traffic source.

✅ Stronger first impression. The website finally matches the high value of her work.

⏳ And if it sounds familiar...

Redesign isn’t just about “a fresh look.” It’s about trust, clarity, and making your website work for you.
 If you’re wondering whether your site needs a redesign — I’m happy to take a look.


Fill out a short brief for a free audit, or if you want to start work with me with no doubt — book a call or write me and let’s talk about your business.