Smile Rooms: Multi-Location Dental Brand System
Mariya Vasileva
Smile Rooms wanted to refresh an established private dental brand while retaining its recognizable smile symbol.
I built the wider identity around that familiar element, including location-specific logo logic, color, typography, guidelines and direction for print, imagery and digital applications.
The result was a more complete system that kept existing recognition while making future applications easier to align. Responsive website concepts showed how the identity could extend into digital use.
Identity guidelines: logo, color, typography, photography and application direction.
Documented brand system, including location-specific logo variants, palette, typography and print applications.
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Posted Sep 14, 2026
A seven-year-old dental brand refreshed around its recognizable smile mark, then documented across location, print, photography, social media and web direction.
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