Dr. Emily Wheeler: Functional Medicine Brand Identity
Mariya Design
Dr. Emily Wheeler needed a personal brand for a future functional medicine practice that balanced professional credibility with warmth.
I developed brand direction, a custom identity, communication templates, guidelines and website direction. The same visual logic connected educational material with the planned patient experience.
The outcome is a prepared brand system that gives the future practice a consistent foundation for patient-facing communication.
Brand system overview: strategic foundation, identity, color, typography and application standards.
Communication templates: the identity applied to educational and patient-facing content.
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Posted Sep 14, 2026
Clinical credibility and warmth translated into a practical identity and communication system.
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