Sports Timing Systems: Brand Evolution & Implementation
Mariya Design
My work with Sports Timing Systems began in 2019 and expanded into a rebrand, continued implementation and a later identity evolution.
The work connects brand standards, website design, technical literature and sport-specific communication. The system has been refined as products and digital requirements developed.
This is a brand maintained through real use over time, with consistent direction across technical and commercial applications. Selected newer sport imagery uses an AI-assisted workflow.
Identity evolution: the 2019–2020 rebrand and its 2024 refinement.
Brand standards: typography, color, imagery and digital application rules documented for continued implementation.
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Posted Sep 14, 2026
A long-term identity system extended across technical communication and sport-specific digital experiences.
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Timeline
Jan 1, 2019 - Ongoing
