Accolad operates across digital recognition, physical rewards and premium gifting, so the identity needed to work across very different experiences without fragmenting.

I developed a brand system designed to move between digital interfaces, everyday branded materials and more elevated physical packaging. Particular attention was given to how the identity behaves at different levels of perceived value, from functional communication to luxury presentation.

The result is a scalable visual system that can support new products and gifting formats while maintaining a consistent brand character.

My role: Brand identity, packaging system, visual direction, digital applications