Accolad: Brand System Across Digital & Luxury Packaging
Mariya Design
Accolad began with a packaging brief and a founder-made logo. The work grew into a recognizable brand across digital experiences, physical rewards, gifting and luxury packaging.
I refined the original identity and developed the packaging foundation, then continued applying the system across new materials and product extensions, including Accolad: The Game.
The project shows how a documented system can remain useful after launch, supporting new formats while preserving the original brand’s character.
Accolad: The Game. A distinct product identity and packaging expression developed within the wider recognition brand.
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Posted Sep 14, 2026
A B2B recognition identity designed to extend across rewards, gifting and new products.
