Afakel Brand Identity Development

Afakel is a rising health-tech startup committed to making healthcare simple and accessible. I was brought in to develop a brand identity that clearly expressed their mission and built trust with users from the first interaction.

Afakel helps individuals understand their health through easy-to-use digital tools, symptom guidance, and wellness insights. They stand for clarity, support, and dependable health information.

Build a brand identity that looks trustworthy, human, and modern—something that reflects Afakel’s mission while standing out in the health-tech space.

I wanted to design a brand system that felt calm and reassuring, communicated professionalism, and created instant recognition across all touchpoints.

Building a health-tech identity required balancing medical credibility with emotional warmth so the brand didn’t look too clinical or too casual.

Crafting a logo that communicated health, clarity, and technology in one unified mark.

Developing a color palette that felt calm but still strong enough for a tech brand.

Choosing typography that worked for quick reading and maintained trust.

Ensuring the visual identity scaled well across digital, print, and product communication.

I designed a clean, meaningful logo supported by a calm yet confident color palette and a modern type system. The full identity was structured to be flexible and consistent across all brand materials. The final result gave Afakel a clear and trustworthy visual presence that strengthened their message and positioned them as a reliable player in the health-tech industry.