When Boys Pray Logo and Merch Design

When Boys Pray is a fast-growing faith-inspired brand focused on empowering young men through prayer, identity, and community. I was brought in to create a bold logo and merch collection that captured their message and connected deeply with their audience.

The brand speaks to faith, strength, discipline, and emotional resilience. It provides young men with a sense of belonging and a message they can wear proudly. Every piece is meant to remind them that prayer shapes identity and direction.

Build a strong visual identity and merch line that expresses the brand’s message clearly, inspires confidence, and resonates with a modern youth audience.

My aim was to create artwork that felt powerful, minimal, and meaningful—designs that turned the brand’s message into wearable statements that spark conversation and connection.

Designing for a faith-driven brand required balancing spirituality with modern aesthetics so the merch stayed stylish, relevant, and masculine without feeling overly religious or abstract.

Creating a logo that communicated faith and strength without relying on predictable religious symbols.

Developing merch graphics that felt modern while staying true to the core message of prayer.

Designing pieces that appealed to a wide audience while keeping the identity consistent.

Ensuring the visual system worked across T-shirts, hoodies, caps, and other lifestyle items.

I created a bold, iconic logo supported by clean, strong typography and a cohesive design direction. The merch collection blended minimal symbolism with expressive messaging, making each piece both fashionable and meaningful. The launch strengthened brand recognition, boosted audience engagement, and turned the message of When Boys Pray into a lifestyle people could confidently wear.