Trybe Logo & Visual Identity Design

Trybe is a mental health community for men, providing safe spaces, support, and emotional empowerment. I was brought in to create a brand identity, including a bold logo and visual mockups, that clearly expressed the community’s mission and built trust from the first interaction.

Trybe promotes men’s mental wellness through openness, brotherhood, and shared healing. It stands for support, courage, and understanding, helping men feel empowered to express themselves without stigma.

Develop a brand identity that feels strong, approachable, and modern, representing masculinity, emotional safety, and community while standing out across digital and physical touchpoints.

I aimed to craft a visual system that balanced strength and warmth. The logo and mockups needed to feel inviting, represent a sense of belonging, and create instant recognition across platforms and merchandise.

Designing for men’s mental health required striking the right balance between masculine strength and emotional openness while avoiding clichés or overly clinical aesthetics.

Designing a logo that symbolized community, support, and resilience in a single mark.

Selecting a color palette that felt calm, approachable, and masculine.

Choosing typography that communicated clarity, stability, and trust.

Translating the identity into visual mockups for social media, merch, and digital platforms.

I developed a bold, meaningful logo paired with a balanced color palette and modern typography. The visual mockups showcased the identity across T-shirts, hoodies, social posts, and community materials. The final result strengthened Trybe’s brand presence, built trust with its audience, and positioned the community as a safe, modern space for men’s mental wellness.