Rialto Vacations is a marketplace for timeshare resale and rental properties. They needed a modern, intuitive B2C experience that made searching, comparing, and booking resorts feel effortless. I redesigned the end-to-end user journey—from search results to resort details to checkout—focusing on clarity, visual hierarchy, trust cues, and ease of decision-making.

The new UI elevates the brand’s credibility while making complex property data simple and enjoyable to explore.

The original user journey suffered from:

Dense property information with no hierarchy

Confusing pricing structures for rentals vs. purchases

A lack of trust elements during booking

Poor mobile responsiveness

No consistent system for image galleries, amenities, or property attributes

Users struggled to find the right property quickly and confidently, leading to friction during both discovery and checkout.

Rialto needed a clean, modern design that felt closer to Airbnb-level usability and polish while still supporting unique marketplace requirements.

I redesigned the full consumer flow using clear information hierarchy, modern card systems, consistent photography treatment, and conversion-focused layout patterns.

I introduced a more structured search results layout with:

Larger, high-quality resort imagery

Clean pricing presentation for both rental and resale

Clear labels for unit types and stay durations

Quick-scan badges for amenities & features

Saved properties and comparison indicators

This helps users browse confidently and quickly identify properties that fit their needs.

The details page received a complete upgrade:

Full-width hero imagery for emotional appeal

Sticky summary card with price, unit details, and dates

Organized sections for amenities, policies, room layouts, and activities

Simplified rate comparison module

Scroll-friendly spacing for long content

The redesign balances inspiration (photos, highlights) with transactional clarity (pricing, unit fits, availability).

To support browsing behavior, I designed a quick-view modal allowing users to:

Preview photos

Review key unit details

See pricing & availability

Navigate without breaking flow

This significantly reduces friction by letting shoppers evaluate properties without losing their place.

The final booking step needed trust, clarity, and simplicity.

Improvements included:

Streamlined checkout layout

Clear cost breakdown (taxes, fees, security deposits)

Trust elements for payment and secure booking

Mobile-first form improvements

Shortened visual path to completion

The new flow reduces cognitive load and improves overall conversion confidence.

For the B2C experience, I built a UI language centered around:

Neutral, calming color palette

Strong typographic hierarchy

Clean photo-driven layouts

Scalable card components

Modern spacing & natural grouping

Subtle shadows and depth for a premium feel

This created a unified, trustworthy shopping experience across all screens.

The redesigned interface:

Improves property discoverability

Clarifies pricing and availability

Reduces friction in the checkout process

Strengthens trust and brand credibility

Provides a scalable UI system for future resort categories and features

The result is a polished, welcoming marketplace that helps users explore and book resort stays with confidence.