We created the identity for the new CRM platform using WhatsApp as a communication tool. The logo is a direct nod to WhatsApp, featuring the two check marks that indicate whether a message has been read. The promise is clear: to ensure that the messages sent to customers are actually read.

To match the innovation of this project, we designed an impactful and dynamic identity. Every key element of the product was put into motion to showcase the software’s ease of use.