Oma is a skincare brand designed to stand out, both on the shelf and in your daily routine. Combining vibrant, eye-catching colors with a bold identity, Oma redefines what it means to care for your skin. Its modern logo, inspired by the microscopic view of a skin cell, is a testament to the brand’s commitment to fun and science—a perfect blend of professionalism and playfulness. Named after the Korean word for “mom,” Oma embodies nurturing care with every product, ensuring a skincare experience that is both effective and enjoyable.

Discovery Workshop: Collaborate with the client to identify their vision, needs, and brand differentiators. Using the “Why, How, What” framework, we define the essence of the brand.

Competitive Analysis: Evaluate competitors to highlight their strengths and weaknesses, ensuring Oma stands out.

Concept Development: Create three unique design directions, each addressing the brand’s essence and goals.

Refinement and Finalization: Select and refine the winning concept, resulting in a bold, vibrant, and memorable brand identity.