LXIR - A Vibrant Identity for an Innovative Drink

For LXIR, a non-alcoholic drink redefining French habits, I crafted a bold and colorful Artistic Direction. The goal was to capture the fun and energy of this innovative beverage through a striking logo and vibrant packaging designs. Each element reflects LXIR’s DNA: modernity, freshness, and a celebration of festive sobriety. A visual identity designed to attract, inspire, and break traditional codes .