LXIR - A Vibrant Identity for an Innovative Drink
Julia Spieldenner
For LXIR, a non-alcoholic drink redefining French habits, I crafted a bold and colorful Artistic Direction. The goal was to capture the fun and energy of this innovative beverage through a striking logo and vibrant packaging designs. Each element reflects LXIR’s DNA: modernity, freshness, and a celebration of festive sobriety. A visual identity designed to attract, inspire, and break traditional codes
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Posted Jan 10, 2025
Bold Artistic Direction and vibrant packaging for LXIR, the non-alcoholic drink bringing fun, energy, and modernity to French drinking habits.
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