Cest Pharma is an online pharmacy dedicated to racing pigeons, with a strong presence in Eastern Europe and a growing international clientele. With many client awards under their belt, Cest Pharma sought to expand further, needing a refreshed visual identity that emphasized quality, professionalism, and appeal to a global market.

As the lead designer, I captured and elevated the brand’s aesthetic, creating a cohesive and professional look to enhance product appeal and strengthen Cest Pharma's market presence.

Issues I Had to Fix: For Cest Pharma, the main issue was to transform an existing brand with a limited visual identity into one that was professional, cohesive, and appealing to a global audience. I had to create a visual branding identity that conveyed expertise, trustworthiness, and appeal to the niche market of racing pigeon enthusiasts. This included enhancing product presentations and establishing a look that could support Cest Pharma's international growth.

Logo: A modern and memorable logo that represents the brand’s focus and dedication to the niche market of racing pigeons.

Brand Guide and Book: A comprehensive brand book detailing logos, colors, typography, and usage guidelines.

Full Rebranding Package: A complete visual overhaul to establish a unified, polished brand identity.

Print Designs: Created packaging, labels, and print materials for marketing and product promotion.

Digital Designs: Developed digital assets for various online applications, including website and social media.

Social Media Templates: Ready-to-use templates for posts, ensuring brand consistency across platforms.

New Website: A fully redesigned website optimized for user experience and designed to boost customer engagement.

Client Interview: Discussed the brand’s goals, target audience, and visual preferences.

Style Exploration: Presented multiple style options, considering local and international appeal.

Refinement: Adjusted selected styles, making enhancements based on client feedback.

Asset Development: Created a library of assets and components to support consistency across brand touchpoints.

Product Creation: Designed product visuals and supporting materials to improve presentation.

Finalization: Delivered ready-to-use templates and assets for seamless implementation across digital and print channels.

This approach established Cest Pharma's bold, professional brand identity, effectively positioning it for growth in the international racing pigeon market.