Martin Studio is an architecture firm driven by female empowerment, known for its bold and unique character. The studio focuses on creating simple, modern designs that evoke natural vibes, merging aesthetics with functionality. The goal was to establish a strong brand identity that reflects the studio's ethos and innovative approach to architecture.

As the lead designer, my responsibility was to encapsulate the studio's vision into a cohesive visual identity that resonates with its values of empowerment, simplicity, and modernity.

Issues I Had to Fix: The challenge with Martin Studio was creating a brand identity that effectively communicated the studio’s unique, modern approach to architecture and its commitment to female empowerment. I needed to build a visual identity that was both professional and inviting, highlighting the studio's dedication to simplicity, natural vibes, and bold design. The identity had to be strong enough to distinguish Martin Studio in a competitive field, while also resonating with clients looking for innovation and character in architectural design.

Logo: A distinctive and memorable logo that embodies the studio's identity and ethos.

Brand Guide and Book: A comprehensive guide outlining the logo usage, color palette, typography, and visual elements that define the brand.

Full Rebranding Package: A complete visual overhaul to unify the studio’s branding across all platforms and materials.

Print Designs: Designed collateral materials such as business cards, brochures, and presentations that reflect the studio's aesthetic.

Digital Designs: Created digital assets for the website and social media platforms, ensuring a consistent online presence.

Social Media Templates: Developed easy-to-use templates for social media, allowing for consistent and visually appealing posts.

Website Design: A fully responsive and modern website that showcases the studio’s portfolio and design philosophy.

Client Interview: Engaged with the team to understand their vision, values, and target audience.

Style Development: Explored various design styles aligned with the brand's identity, focusing on modern, natural aesthetics.

Refinement and Feedback: Presented options and refined designs based on feedback, ensuring alignment with the studio's character.

Asset Creation: Developed a comprehensive library of components for use in both print and digital formats.

Finalization: Delivered all assets, ensuring they were ready for implementation across various channels.

This process resulted in a solid and distinctive brand identity for Martin Studio, effectively communicating its commitment to bold and modern architectural design while celebrating female empowerment.