At Inflow, the #1 app for managing ADHD, the app funnel is the main way we bring in users. It's a 60+ page app funnel that guides people from social media to start a trial, giving them access to the app. Most of our users come from social media influencers and targeted ads. I joined the team to increase the percentage of trial starts within the app funnel. I led the growth product design, using an experimentation approach to understand what value ADHD users need in the funnel and how to connect that to our product's benefits. This resulted in a significant boost in trial starts.

Went from 3m to 4m ARR and 90% Increase in trial start conversion over 6 months (MoM 10-20% Increase)

One of the biggest challenges we faced was addressing the needs of two distinct segments—those undiagnosed and those diagnosed with ADHD—who are at different stages of their journey. Undiagnosed users often find themselves stuck in long waiting lines for a diagnosis and struggle to understand what's happening in their brains due to a lack of trustworthy information. On the other hand, users diagnosed with ADHD are looking for a ready-to-implement solution, which our program provides. This split presented a significant challenge as we needed to determine the right language and value propositions for each segment to ensure we delivered the best experience for both.

The outcome of our efforts was highly rewarding. We conducted in-depth interviews with both diagnosed and undiagnosed ADHD users, carefully analyzing the information they were seeking and the language that resonated with them. With the help of psychologists, we developed ADHD results that clearly explained what was happening in their minds when struggling with ADHD. We then connected the challenges they faced with a tailored solution—our in-app program. Over the course of 12 weeks, we continuously implemented experiments and refined our approach, leading to a remarkable 90% increase in the percentage of trial starts.