At Oto, I repositioned the brand to connect with tinnitus sufferers, transforming the website into a lead generation tool that drove patients to our premium 1-1

At Inflow, I led growth product design, using experiments to optimize the app funnel, boosting trial starts for ADHD users from social media influencers and tar

Oto launched a 90-day coaching program, using webinars to refine a strategic onboarding process that successfully upsells users to their new premium offering.