Ecommerce Website Redesign
At Paddy Power PLC, I led a 6-month project to redesign and launch their website, resulting in a 15% increase in retention and over 400% growth in opt-in rates. The project extended over six business units and was delivered on time and on budget.
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Posted May 2, 2024
At Paddy Power PLC, I led a 6-month project to redesign and launch their website, resulting in a 15% increase in retention and over 400% growth in opt-in rates.
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Clients
Paddy Power PLC
Product Launch & Cross-sell Strategy
Marketing Strategy, Campaign Execution & Optimisation
Creative Operations