Creative Operations

A growing creative agency needed stronger operational foundations to support delivery, improve resource planning and increase profitability.

I was responsible for designing and implementing the agency's creative operations function, introducing new processes, systems and reporting that improved visibility, planning and commercial performance.

The agency relied on manual processes and spreadsheets to manage projects and resources. As the business grew, it became increasingly difficult to prioritise work, balance workloads and report on team performance.

I redesigned the agency's operational processes, introducing project management systems, resource planning, workflow improvements and reporting. Working closely with leadership and creative teams, I created a more structured way of planning and delivering work while maintaining the flexibility needed within a fast-paced agency environment.

Implemented the agency's first project management platform.

Reduced freelance costs by 50% within six months.

Delivered the agency's first 100% billable month.

Introduced AI tools to improve creative efficiency.

Created scalable operational processes that supported future growth.