Responsible for leading and growing the Creative and Studio Teams, with a focus on process development and management, resourcing, reporting and team coaching. My objective was to bring innovations that enhance our brand, creative and strategic offerings and ensured success for us and our clients.

Led the successful implementation of a new project management software, fostering transparency across all departments and enabling comprehensive campaign tracking for valuable insights. This initiative resulted in a remarkable 50% reduction in external business costs within it’s first year

Reduced discrepancies in interdepartmental project resource planning from 21% to 5% in 3 months and achieved a milestone by delivering the first month on record with 100% billable hours

Introduced AI tools across the creative team and delivered an increase in efficiencies of 10%