Marketing Strategy, Campaign Execution & Optimisation

Marketing Strategy & Go-to-Market Delivery

Promoted within 12 months to lead the marketing function for one of Ireland's largest residential developers, responsible for CRM, acquisition, digital marketing, communications and brand strategy across a €40M marketing programme.

Led the marketing strategy for multiple residential developments, partnering with executive leadership, sales teams and agency partners to deliver integrated campaigns that increased brand awareness, generated demand and supported commercial sales targets.

Each residential development required a tailored go-to-market strategy while maintaining a consistent brand across multiple launches. The objective was to build awareness, generate qualified demand and support ambitious commercial growth in a highly competitive market.

Developed integrated marketing strategies across digital, CRM, PR, outdoor, events and communications, supported by Ireland's largest private residential consumer research programme. Managed agency partners, campaign planning, customer insights and performance optimisation to ensure every launch aligned with commercial objectives.

Successfully launched 13 residential developments in 12 months.

Managed a combined €40 million marketing programme.

Achieved 56% unaided brand awareness and category-leading Share of Voice.

Delivered 100% year-on-year revenue growth across two consecutive years.

Promoted to Marketing Lead within 12 months in recognition of commercial performance and leadership.