Marketing Strategy, Campaign Execution & Optimisation

Led all marketing and brand strategies to establish Cairn Homes PLC as a household name, driving recognition and trust across the market. My role spanned brand development, consumer research, go-to-market strategies, and both acquisition and retention initiatives. With an annual budget of over €20 million, I ensured every campaign had maximum impact, blending creative vision with data-driven decisions to fuel the company’s growth.

Led the most extensive private residential consumer research project in Ireland, leveraging both qualitative and quantitative insights. These findings informed robust marketing plans including, mass marketing, email and communication strategies

Successfully devised and implemented go-to-market strategies, introducing a new website and brand for 13 housing developments in the first year. Achieved impressive results, including 56% unprompted recognition and category-leading Share of Voice (SOV)

Delivered exceptional growth, achieving 100% revenue growth year over year for two consecutive years, surpassing all sales targets and solidifying Cairn Homes PLC as an industry leader