At Paddy Power PLC, I led a 6-month project to redesign and launch their website, resulting in a 15% increase in retention and over 400% growth in opt-in rates.

Hired to launch two new products, Games & Sportsbook. My objective was to cross-sell from Poker into our new products with a target of 1%, I delivered 3%

Devised and delivered go-to-market strategies for 13 new products in one year. Exceeded all targets and KPIs.

Responsible for leading and growing the Creative and Studio Teams, with a focus on process development and management, resourcing, reporting and billable hours.