At Paddy Power PLC, I led a 6-month project to redesign and launch their website, resulting in a 15% increase in retention and over 400% growth in opt-in rates.

Hired to launch two new products, Games & Sportsbook. My objective was to cross-sell from Poker into our new products with a target of 1%, I delivered 3%

My objective was to create and deliver the parent brand with 13 product brands in one year, including bringing 13 products to market.

Responsible for leading and growing the Creative and Studio Teams, with a focus on process development and management, resourcing, reporting and billable hours.