Product Launch & Cross-sell Strategy

As the Global Communications Manager for PokerStars, I spearheaded the development and launch of groundbreaking products, online Sportsbook and Games. I was responsible for customer retention and life-time value.

Achieved a 21% increase in customer retention rate within six months

Moved our churn rates from 27% to 13% in 6 months

Developed and launched the cross-sell strategy from our Poker product into both Games and Sportsbook, over delivering by 150% with an overall increase in customer LTV

Implemented and lead the rollout of a new a CRM system that increased our productivity by 55%