Led the design of Esport NG, a platform for gamers to compete, stream, and connect through e-sports tournaments.
User Research & Local Insights
Studied the unique needs of gamers, from mobile-first behavior to challenges with internet reliability and payments. Used these insights to guide design choices.
Onboarding & Accessibility
Simplified sign-up and tournament registration with mobile-first flows. Integrated familiar local payment gateways to reduce barriers for users.
Core Platform Flows
Designed tournament creation, player participation, and live tracking dashboards. Added social/community features to boost engagement and retention.
Gamification & Engagement
Introduced badges, leaderboards, and reward tiers to keep users motivated and showcase achievements within the gaming community.
Visual & Brand Identity
Created a bold, modern interface aligned with gaming culture, leveraging dark mode, vibrant accents, and high-energy typography.
Collaboration
Worked with developers to ensure designs translated well across mobile and desktop. Balanced competitive e-sports feel with accessibility for casual players.
Results & Learnings
Helped establish a trusted, visually strong platform that connected gamers, organizers, and audiences, while addressing local challenges like payments and connectivity.