Esport NG Platform Design

Amana Braimah

Amana Braimah

Product Design

Led the design of Esport NG, a platform for gamers to compete, stream, and connect through e-sports tournaments.

User Research & Local Insights

Studied the unique needs of gamers, from mobile-first behavior to challenges with internet reliability and payments. Used these insights to guide design choices.

Onboarding & Accessibility

Simplified sign-up and tournament registration with mobile-first flows. Integrated familiar local payment gateways to reduce barriers for users.

Core Platform Flows

Designed tournament creation, player participation, and live tracking dashboards. Added social/community features to boost engagement and retention.

Gamification & Engagement

Introduced badges, leaderboards, and reward tiers to keep users motivated and showcase achievements within the gaming community.

Visual & Brand Identity

Created a bold, modern interface aligned with gaming culture, leveraging dark mode, vibrant accents, and high-energy typography.

Collaboration

Worked with developers to ensure designs translated well across mobile and desktop. Balanced competitive e-sports feel with accessibility for casual players.

Results & Learnings

Helped establish a trusted, visually strong platform that connected gamers, organizers, and audiences, while addressing local challenges like payments and connectivity.
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Posted Aug 29, 2025

Led design of Esport NG, enhancing gamer engagement and accessibility in e-sports.