Redesigned and optimized flows for Sperax, a DeFi platform offering stablecoin (USDs) savings and yield farming. Focused on creating an approachable experience for both crypto-natives and beginners.
User Research & Insights
Identified friction points in wallet connection, staking, and redemption flows. Simplified overly technical jargon and redesigned journeys to reduce confusion and improve trust.
Onboarding & Education
Introduced clearer signposting and progressive disclosure to help new users understand stablecoin savings, yields, and risks without being overwhelmed.
Core Platform Flows
Streamlined deposit, staking, and redemption processes with cleaner UI hierarchy, tooltips, and contextual guidance. Prioritized transparency around rewards and balances to strengthen user confidence.
Landing Page & Brand Alignment
Collaborated with the team to build and refine the website with Framer and app’s front-facing design. Ensured visual alignment with brand identity while highlighting Sperax’s unique value proposition in DeFi.
Collaboration
Worked with engineers and product leads to translate technical requirements into an intuitive UI. Balanced compliance needs with user experience, especially around DeFi risk communication.
Results & Learnings
Reduced drop-off in key flows, improved comprehension of stablecoin savings, and increased overall deposits. Delivered design patterns that could scale across future DeFi products.