UX/UI Design for Chaquen Fantasy Sports dApp

Led the end-to-end UX/UI design for Chaquen, a blockchain-powered fantasy sports dApp. Designed for both web and mobile MVPs, focusing on simplicity and accessibility for mainstream users.

Analyzed existing fantasy platforms to identify usability gaps and opportunities. Balanced the needs of crypto-savvy players and newcomers, creating user journeys that lowered entry barriers.

Implemented account abstraction for a frictionless start, users could sign up with social login or Google, while the system automatically created wallets and covered gas fees.

Designed intuitive flows for league play, team creation, and contest tracking. Added gamification elements (blinkers, rewards, streaks) to guide users and sustain engagement.

Built and managed the marketing website using Figma and Framer. Focused on highlighting value propositions, onboarding education, and driving early adoption.

Worked closely with developers, stakeholders, and the marketing team. Ensured seamless handoff of designs and aligned features with growth and community goals.

Increased contest sign-ups, improved retention rates, and reduced user drop-off. Gathered actionable feedback through Telegram/Discord communities, which informed the next design iteration.