High-Converting DTC Sales Funnel for Hanni

Hanni, a fast-growing DTC skincare brand, wanted to scale its hero product — Hydration Essentials Bundle — through paid traffic. Their existing Shopify product page wasn’t optimized for cold audiences, resulting in high bounce rates and poor ad-to-sale conversion.

Traffic from Meta ads wasn’t converting (low CVR < 2%)

Weak storytelling and offer clarity

Minimal use of customer proof or urgency

No guided flow from awareness → purchase

They needed a conversion-optimized sales funnel, built with Replo and designed in Figma, to turn ad clicks into loyal customers.

We implemented our Conversion Flow™ Funnel Framework, focused on aligning message, design, and intent.

1. Funnel Research & Strategy

Analyzed customer behavior from ad to checkout

Reviewed heatmaps & scroll depth to locate friction points

Identified top-performing hooks: “hydration,” “radiant skin,” and “glow naturally”

Defined a 3-step funnel: Advertorial → Offer Page → Product Checkout

2. Figma Wireframing & Design

Created wireframes focused on visual storytelling & conversion psychology

Designed clean, high-contrast sections emphasizing results and user experiences

Used warm, earthy tones that reflect hydration and self-care energy

3. Replo Page Build (Shopify)

Developed the entire sales funnel inside Replo, including:

Integrated bundle selector and sticky “Add to Cart” for frictionless checkout

4. CRO Enhancements

Added “Why Choose Us” section for authority

Showcased social proof from 270,000+ customers

Implemented scarcity triggers (“selling fast”, “limited-time offer”)

Optimized mobile UX for thumb-friendly interactions

The result was a high-converting DTC sales funnel that walked customers through an intentional buyer journey:

✅ Awareness → Education → Proof → Offer → Purchase

Each funnel page was modular and A/B-test-ready, allowing for real-time optimization based on ad performance.

After implementing the Replo funnel:

Significantly stronger retention from first-time buyers

Figma – Funnel wireframes & design system

Replo – Funnel build on Shopify

Shopify – Backend setup & analytics

Hotjar / GA4 – User tracking and behavior insights

The new Hanni Hydration Essentials Funnel became a model for scalable, data-driven DTC funnels — combining Replo flexibility, Figma design precision, and CRO psychology to turn cold traffic into consistent sales.

This project demonstrates how a well-structured Replo sales funnel can outperform generic Shopify product pages and maximize ad ROI.

Replo sales funnel, DTC CRO landing page, Shopify Replo expert, Figma to Replo, conversion rate optimization, Shopify landing page design, DTC skincare funnel.