PRAI Beauty Landing Page Optimization

https://www.praibeauty.co.uk/pages/try-throatanddecolletagecreme

PRAI Beauty, a globally recognized DTC skincare brand, wanted to boost conversions for their award-winning Ageless Throat & Décolletage Crème.

Despite the brand’s authority, their existing product page wasn’t maximizing sales. The biggest problems we identified:

Outdated layout with poor mobile UX

Weak storytelling that failed to highlight product science

Limited use of trust triggers (before-after, testimonials, expert credibility)

No clear conversion pathway

They needed a Replo-built landing page that could deliver CRO-driven results while staying true to PRAI’s elegant, clinical aesthetic.

We used our proven Conversion Flow™ Framework — mapping emotional triggers, product education, and visual hierarchy to guide the customer from curiosity to conversion.

1. Research & Wireframing (Figma)

Studied high-performing anti-aging DTC funnels

Identified audience intent: women 45–65 seeking firming and rejuvenation

Created wireframes in Figma, optimizing for mobile clarity and above-the-fold engagement

2. Copywriting & Visual Storytelling

Wrote benefit-led copy focused on firmness, elasticity, and confidence

Built authority using data-driven proof: “97% saw visibly firmer skin”

Chose soft lavender tones to match the brand’s premium skincare feel

Integrated human-centric visuals and real customer transformations

3. Replo Development (Shopify Integration)

Rebuilt the page in Replo, ensuring pixel-perfect translation from Figma

Added modular blocks for A/B testing (hero, results, testimonials, comparison)

Integrated conversion-focused features: sticky CTA, product bundles, and testimonial slider

4. CRO Optimization

Structured persuasive flow: Problem → Product Proof → Results → Offer

Added micro-interactions for trust and engagement

Optimized loading time and mobile spacing for faster UX

The final product: a hyper-converting landing page that blends scientific credibility with emotional storytelling.

Key design highlights: ✅ Hero section featuring award badge + social proof ✅ “97% Results” proof block for authority ✅ “Why You Need a Neck Cream” section for education ✅ Testimonials and expert endorsements for trust ✅ Bundle offers to increase AOV

After implementation, PRAI Beauty saw:

Significant ROAS improvement across paid campaigns

Figma – UX/UI design & wireframing

Replo – Shopify page building & CRO structure

Shopify – eCommerce integration & analytics

Hotjar + GA4 – User behavior & conversion tracking

The new PRAI Beauty landing page transformed a static product page into a conversion-driven storytelling asset — merging credibility, clarity, and beauty.

This project demonstrates how Replo + Figma + CRO psychology can elevate even legacy skincare brands into high-performing DTC experiences.

Replo landing page, DTC skincare landing page, Shopify CRO expert, Figma to Replo, conversion rate optimization, Replo expert, beauty landing page design. Shopify landing page design