Built with Replo
Make Him Swim – DTC Landing Page Built to Convert
AL Foysal
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Posted Oct 14, 2025
Created a high-converting landing page for KATOURA's flagship product using Figma and Replo.
Make Him Swim – DTC Landing Page Built to Convert
🧩 The Challenge
The client, KATOURA, a fast-growing DTC self-care brand, wanted to boost conversions for their flagship product — Make Him Swim Combo.
Despite strong ad creatives and consistent traffic, their default product page wasn’t performing.
Key problems identified:
Low add-to-cart and conversion rate
Weak storytelling structure
No emotional connection or visual proof
Generic layout that failed to guide users toward purchase
They needed a Replo-built landing page engineered for CRO and storytelling, with a strong emotional hook and product education flow.
🧠 The Process
We followed our Conversion Flow™ Framework to redesign the entire journey from ad click → purchase.
1. Research & Figma Wireframing
Analyzed heatmaps and behavior data from existing product page
Identified friction points and drop-off zones
Created low-fidelity wireframes in Figma with a storytelling-driven structure
2. Copy & Visual Storytelling
Crafted benefit-oriented copy that speaks to confidence, freshness, and emotional triggers
Designed brand visuals with a feminine, clean aesthetic to reinforce trust
Used social proof, testimonials, and lifestyle images to humanize the brand
3. Replo Development for Shopify
Built a pixel-perfect landing page in Replo, optimized for speed and mobile
Added modular sections (hero, benefits, usage, comparison, UGC, FAQ) for A/B testing
Integrated sticky CTAs and urgency elements (“Get Freshness Today – Save $4!”)
4. CRO Enhancements
Added dynamic testimonials and UGC video gallery
Highlighted “clean formulation” badges for instant trust
Used contrast colors for call-to-action buttons to improve click-through rate
💡 The Solution
The final output was a hyper-converting DTC landing page designed to educate, engage, and convert in one scroll.
Every section played a psychological role:
✅ Hero section establishes value & urgency
✅ Benefits section builds belief through ingredients
✅ Comparison table creates authority
✅ UGC gallery adds social proof & authenticity
✅ FAQ removes final purchase objections
📈 The Results
Within 3 weeks of launch, the page delivered measurable growth:
+62% boost in conversion rate
2.8× increase in add-to-cart rate
+35% higher session time
20% drop in bounce rate
Stronger post-ad performance and improved ROAS
⚙️ Tools & Stack
Figma – UX wireframes, visual design
Replo – Shopify landing page development
Shopify – eCommerce backend & tracking
GA4 / Hotjar – CRO analysis
🏁 Final Outcome
The new landing page became one of KATOURA’s top-performing DTC assets, driving consistent sales with lower ad spend.
By combining Figma precision, Replo flexibility, and CRO psychology, the brand now has a scalable template for future launches.
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