Make Him Swim – DTC Landing Page Built to Convert

https://www.katoura.com/pages/make-him-swim-combo

The client, KATOURA, a fast-growing DTC self-care brand, wanted to boost conversions for their flagship product — Make Him Swim Combo. Despite strong ad creatives and consistent traffic, their default product page wasn’t performing.

Key problems identified:

Low add-to-cart and conversion rate

Weak storytelling structure

No emotional connection or visual proof

Generic layout that failed to guide users toward purchase

They needed a Replo-built landing page engineered for CRO and storytelling, with a strong emotional hook and product education flow.

We followed our Conversion Flow™ Framework to redesign the entire journey from ad click → purchase.

1. Research & Figma Wireframing

Analyzed heatmaps and behavior data from existing product page

Identified friction points and drop-off zones

Created low-fidelity wireframes in Figma with a storytelling-driven structure

2. Copy & Visual Storytelling

Crafted benefit-oriented copy that speaks to confidence, freshness, and emotional triggers

Designed brand visuals with a feminine, clean aesthetic to reinforce trust

Used social proof, testimonials, and lifestyle images to humanize the brand

3. Replo Development for Shopify

Built a pixel-perfect landing page in Replo, optimized for speed and mobile

Added modular sections (hero, benefits, usage, comparison, UGC, FAQ) for A/B testing

Integrated sticky CTAs and urgency elements (“Get Freshness Today – Save $4!”)

4. CRO Enhancements

Added dynamic testimonials and UGC video gallery

Highlighted “clean formulation” badges for instant trust

Used contrast colors for call-to-action buttons to improve click-through rate

The final output was a hyper-converting DTC landing page designed to educate, engage, and convert in one scroll.

Every section played a psychological role: ✅ Hero section establishes value & urgency ✅ Benefits section builds belief through ingredients ✅ Comparison table creates authority ✅ UGC gallery adds social proof & authenticity ✅ FAQ removes final purchase objections

Within 3 weeks of launch, the page delivered measurable growth:

Stronger post-ad performance and improved ROAS

Figma – UX wireframes, visual design

Replo – Shopify landing page development

Shopify – eCommerce backend & tracking

GA4 / Hotjar – CRO analysis

The new landing page became one of KATOURA’s top-performing DTC assets, driving consistent sales with lower ad spend. By combining Figma precision, Replo flexibility, and CRO psychology, the brand now has a scalable template for future launches.

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