High-Converting DTC Landing Page for Skinwave

The client — a fast-growing DTC skincare brand — was struggling to convert paid traffic into customers. Despite investing thousands in Meta ads, their existing Shopify product page wasn’t optimized for cold visitors.

The challenge:

Low add-to-cart rate

Poor visual storytelling

No clear value differentiation

Generic layout not aligned with ad angles

They needed a CRO-focused DTC landing page that could educate, build trust, and convert — fast.

We implemented our Conversion Flow™ Framework, a proven system that aligns design, psychology, and storytelling:

The final design was a hyper-converting DTC landing page built on Replo, fully optimized for conversion rate optimization (CRO) best practices. Every section told a story — from introducing the science behind the device to showing before-after proof and addressing common objections.

Key features included: ✅ Scroll-stopping hero section with clear value proposition ✅ Comparison table highlighting “Why Skinwave Wins” ✅ FAQ section to remove buying hesitation ✅ Modular Replo structure for continuous testing ✅ Fast, responsive design for mobile shoppers

After implementation, the brand saw:

Significant improvement in ROAS across Meta and Google campaigns

Figma – UX wireframes & design system

Replo – Landing page build & CRO integration

Shopify – Checkout & analytics

Hotjar + GA4 – Behavioral insights

The new Skinwave landing page became a high-converting sales asset that not only improved conversion rate but also strengthened the brand’s storytelling and trust factor.

This project proved how a Replo + Figma + CRO-driven approach can turn a static product page into a DTC revenue engine.

Replo landing page design, DTC skincare landing page, Figma to Replo, Shopify CRO expert, conversion rate optimization for DTC brands, Shopify landing page designer, shopify