Built with Replo

High-Converting DTC Landing Page for Skinwave

AL

AL Foysal

🧩 The Challenge

The client — a fast-growing DTC skincare brand — was struggling to convert paid traffic into customers. Despite investing thousands in Meta ads, their existing Shopify product page wasn’t optimized for cold visitors.
The challenge:
Low add-to-cart rate
Poor visual storytelling
No clear value differentiation
Generic layout not aligned with ad angles
They needed a CRO-focused DTC landing page that could educate, build trust, and convert — fast.

🧠 The Process

We implemented our Conversion Flow™ Framework, a proven system that aligns design, psychology, and storytelling:
Research & Wireframing (Figma)
Analyzed competitor pages & user heatmaps.
Mapped customer journey from ad click → checkout.
Designed wireframes in Figma focused on clarity and flow.
Visual Design
Built a high-end, beauty-brand aesthetic with soft gradients, micro-animations, and clean typography.
Created emotional storytelling through lifestyle visuals and science-backed product imagery.
Development (Replo for Shopify)
Translated the Figma design into a pixel-perfect Replo landing page.
Built modular sections for A/B testing (hero, benefits, testimonials, FAQ, etc.).
Integrated dynamic checkout and bundle offers to boost AOV.
CRO Optimization
Implemented sticky CTAs and trust-building sections.
Added real customer visuals, comparison tables, and social proof.
Focused on mobile-first optimization for better DTC performance.

💡 The Solution

The final design was a hyper-converting DTC landing page built on Replo, fully optimized for conversion rate optimization (CRO) best practices. Every section told a story — from introducing the science behind the device to showing before-after proof and addressing common objections.
Key features included: ✅ Scroll-stopping hero section with clear value proposition ✅ Comparison table highlighting “Why Skinwave Wins” ✅ FAQ section to remove buying hesitation ✅ Modular Replo structure for continuous testing ✅ Fast, responsive design for mobile shoppers

📈 The Results

After implementation, the brand saw:
+2.4× increase in Add-to-Cart rate
+41% growth in session duration
+32% more returning visitors
Reduced bounce rate by 38%
Significant improvement in ROAS across Meta and Google campaigns

⚙️ Tools & Tech Stack

Figma – UX wireframes & design system
Replo – Landing page build & CRO integration
Shopify – Checkout & analytics
Hotjar + GA4 – Behavioral insights

🏁 Final Outcome

The new Skinwave landing page became a high-converting sales asset that not only improved conversion rate but also strengthened the brand’s storytelling and trust factor.
This project proved how a Replo + Figma + CRO-driven approach can turn a static product page into a DTC revenue engine.
Replo landing page design, DTC skincare landing page, Figma to Replo, Shopify CRO expert, conversion rate optimization for DTC brands, Shopify landing page designer, shopify
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Posted Oct 14, 2025

Designed a high-converting DTC landing page for Skinwave using Replo and Figma. its build in shopify