High-Converting Sleep Supplement Landing Page for GUMNIGHT

The brand GUMNIGHT wanted to increase conversions for their best-selling Sleep Well Gummies. Although their Shopify product page looked clean, it wasn’t optimized for cold ad traffic — meaning visitors weren’t convinced enough to buy on first visit.

Weak first impression and unclear offer

No structured storytelling to build trust

Lack of proof, differentiation, and emotional appeal

No visual flow guiding users toward purchase

They needed a Replo-built DTC landing page that could combine conversion rate optimization (CRO) psychology with premium supplement branding.

We used our Conversion Flow™ System, focused on guiding cold visitors step-by-step toward belief and action.

1. Research & Wireframing (Figma)

Studied top-performing supplement funnels in the sleep and wellness niche

Defined the buyer journey from “tired and restless” → “trust and transformation”

Designed Figma wireframes emphasizing clarity, trust, and purchase motivation

2. Copywriting & Visual Design

Crafted emotionally driven headlines like “Enhance Sleep Naturally with GUMNIGHT Gummies”

Highlighted benefits such as faster sleep onset, deeper rest, and morning freshness

Built a calm and trustworthy color palette with yellow/black contrast for visual focus

3. Development (Replo for Shopify)

Developed a pixel-perfect landing page in Replo using modular, reusable sections

Integrated comparison tables, ingredient highlights, and UGC testimonials

Added mobile-optimized animations and sticky CTAs for seamless UX

4. CRO Enhancements

Added “Us vs. Others” section to create authority and contrast

Structured storytelling: Problem → Solution → Proof → Offer

Used scarcity and urgency triggers like “Unlock Better Sleep Now”

Embedded real customer testimonials for social proof

The final page became a high-converting DTC landing page that blended storytelling with science-backed credibility.

Each section served a specific psychological purpose: ✅ Hero section – Emotional + aspirational hook ✅ Benefit section – Product transformation ✅ Comparison table – Brand differentiation ✅ Ingredient section – Proof of quality ✅ Testimonials – Trust and reassurance ✅ FAQ – Removes final friction before purchase

After publishing, the new page achieved:

Stronger ad-to-page performance consistency

Figma – Wireframes and design system

Replo – Shopify landing page development

Shopify – Backend and analytics

GA4 & Hotjar – Conversion tracking & heatmap analysis

The redesigned GUMNIGHT Sleep Well Gummies landing page became a model for conversion-focused storytelling — turning paid traffic into long-term customers.

By combining Figma precision, Replo flexibility, and CRO strategy, the brand achieved sustainable results and a scalable DTC landing page system.

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