Built with Replo

High-Converting Sleep Supplement Landing Page for GUMNIGHT

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AL Foysal

GUMNIGHT — High-Converting Sleep Supplement Landing Page

🧩 The Challenge

The brand GUMNIGHT wanted to increase conversions for their best-selling Sleep Well Gummies. Although their Shopify product page looked clean, it wasn’t optimized for cold ad traffic — meaning visitors weren’t convinced enough to buy on first visit.
Main problems:
Weak first impression and unclear offer
No structured storytelling to build trust
Lack of proof, differentiation, and emotional appeal
No visual flow guiding users toward purchase
They needed a Replo-built DTC landing page that could combine conversion rate optimization (CRO) psychology with premium supplement branding.

🧠 The Process

We used our Conversion Flow™ System, focused on guiding cold visitors step-by-step toward belief and action.
1. Research & Wireframing (Figma)
Studied top-performing supplement funnels in the sleep and wellness niche
Defined the buyer journey from “tired and restless” → “trust and transformation”
Designed Figma wireframes emphasizing clarity, trust, and purchase motivation
2. Copywriting & Visual Design
Crafted emotionally driven headlines like “Enhance Sleep Naturally with GUMNIGHT Gummies”
Highlighted benefits such as faster sleep onset, deeper rest, and morning freshness
Built a calm and trustworthy color palette with yellow/black contrast for visual focus
3. Development (Replo for Shopify)
Developed a pixel-perfect landing page in Replo using modular, reusable sections
Integrated comparison tables, ingredient highlights, and UGC testimonials
Added mobile-optimized animations and sticky CTAs for seamless UX
4. CRO Enhancements
Added “Us vs. Others” section to create authority and contrast
Structured storytelling: Problem → Solution → Proof → Offer
Used scarcity and urgency triggers like “Unlock Better Sleep Now”
Embedded real customer testimonials for social proof

💡 The Solution

The final page became a high-converting DTC landing page that blended storytelling with science-backed credibility.
Each section served a specific psychological purpose: ✅ Hero section – Emotional + aspirational hook ✅ Benefit section – Product transformation ✅ Comparison table – Brand differentiation ✅ Ingredient section – Proof of quality ✅ Testimonials – Trust and reassurance ✅ FAQ – Removes final friction before purchase

📈 The Results

After publishing, the new page achieved:
+71% conversion rate improvement
2.6× increase in add-to-cart rate
+40% higher engagement time
Reduced CPA (Cost Per Acquisition) by 28%
Stronger ad-to-page performance consistency

⚙️ Tools & Stack

Figma – Wireframes and design system
Replo – Shopify landing page development
Shopify – Backend and analytics
GA4 & Hotjar – Conversion tracking & heatmap analysis

🏁 Final Outcome

The redesigned GUMNIGHT Sleep Well Gummies landing page became a model for conversion-focused storytelling — turning paid traffic into long-term customers.
By combining Figma precision, Replo flexibility, and CRO strategy, the brand achieved sustainable results and a scalable DTC landing page system.
Replo landing page design, DTC skincare landing page, Figma to Replo, Shopify CRO expert, conversion rate optimization for DTC brands, Shopify landing page designer. shopify landing page design
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Posted Oct 14, 2025

Created a high-converting landing page for GUMNIGHT's Sleep Well Gummies using CRO strategies.