Vancity Original x Mitchell & Ness: 1,000+ Pop-Up Customers in a Single Day
Joshua Jackai
Vancity Original x Mitchell & Ness: 1,000+ Pop-Up Customers in a Single Day
Vancity Original x Mitchell & Ness: 1,000+ Pop-Up Customers in a Single Day
Services:
Social Media Management
Industry:
DTC streetwear
Timeline
March 2018 to July 2019
Snapshot
1,000+ — pop-up customers in one day
+4,000 — Instagram in 9 months
TSN / CBC / Daily Hive — national coverage
The challenge
A Vancouver streetwear brand collaborating with Mitchell & Ness on a Vancity Grizzlies capsule needed the pop-up to land nationally.
What I did
Own the graphic design and social rollout for the collab so the drop felt like an event, not a product launch.
The work
Designed the campaign creative and ran the Instagram and Facebook rollout for the Mitchell & Ness x Vancity Grizzlies capsule and pop-up shop.
Stack: Instagram, Facebook, campaign creative design
Turnout: 1,000+ customers in a single pop-up-shop day
Press: media coverage across TSN, CBC, and Daily Hive
Audience: Instagram +4,000 in 9 months
Like this project
Posted Jul 28, 2026
Designed campaign creative and ran the social rollout for a Mitchell & Ness collab pop‑up, driving 1,000+ attendees and national press coverage.
Likes
0
Views
0
