Y Scouts: Lead-Gen Landing Pages Across WordPress and HubSpot

Services: Web Design & Development · Industry: Executive search (purpose-driven) · Timeline: February 2025 to present

A purpose-driven executive search practice was publishing consistently but had no reliable path from content to captured lead. Its blog and its CRM were effectively two separate systems.

Own the WordPress and HubSpot ecosystem end to end so the blog, the landing pages and the lead-gen data flow behave as one funnel rather than three disconnected tools.

Designed and developed the landing page for Y Scouts' Role Visioning platform, guiding visitors from learning about Role Visioning to starting the experience. A clear user journey, a strategic content flow that explains the value in easy-to-follow sections, and action-driven design placing calls to action throughout.

An end-to-end lead generation campaign: the lead magnet itself, a focused landing page, HubSpot automation, audience segmentation, email confirmation, nurture enrollment and campaign tracking.

Optimised the Hiring on Purpose book funnel by improving lead capture, automating book delivery, implementing email follow-up, and configuring UTM campaign tracking to measure traffic sources and campaign performance.

Stack: WordPress, HubSpot CMS, landing page design, SEO

Flow: blog-to-lead-gen data flow live across WordPress and HubSpot

Surfaces: three lead-capture surfaces shipped — Role Visioning, Executive Interview Guide, Hiring on Purpose

Ownership: one managed ecosystem instead of two disconnected platforms