PurHaven: A Full DTC Funnel + a 7-Ad GenAI Creative Suite, No Photo Shoot
Joshua Jackai
PurHaven: A Full DTC Funnel + a 7-Ad GenAI Creative Suite, No Photo Shoot
PurHaven: A Full DTC Funnel + a 7-Ad GenAI Creative Suite, No Photo Shoot
Services:
Ad Design & Paid Social
Industry:
DTC health (air purifiers, UK)
Timeline
2025
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Snapshot
7 — Meta ad creatives
Full — GenAI creative suite
Live — at purhaven.co.uk
The challenge
A UK DTC air-purifier brand selling the MAXVAC Medi 4e needed a full funnel and a Meta ads program without a photo-shoot budget.
What I did
Ship the funnel end-to-end and produce the entire creative suite with generative AI, replacing a studio shoot with a prompt pipeline.
The work
A full DTC funnel built on GoHighLevel, plus a creative suite produced via DALL-E, Flux, and Midjourney: product photography, editorial and lifestyle imagery, product infographics, and seven Meta ad creatives.
Stack: GoHighLevel, DALL-E, Flux, Midjourney
Funnel: end-to-end DTC funnel live at purhaven.co.uk
Creative: full GenAI suite across product, lifestyle, infographic, and ad surfaces
Ads: 7 Meta ad creatives shipped without a photo shoot
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Posted Jul 28, 2026
Shipped an end‑to‑end GoHighLevel DTC funnel and a full GenAI creative suite, producing seven Meta ad creatives without a photo shoot.
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