Copy Chief: Homepage Rebuild and the Escape Velocity Funnel

Services:

Web Design & Development

Industry:

Info-product / copywriting education

Timeline

2023 to 2026

Copy Chief runs a learning community and job board for freelance copywriters. The homepage had to convert cold traffic into members, and the promotional campaigns needed dedicated funnels rather than sending paid traffic to a general page.

Rebuild the homepage around the offer, then give each campaign its own purpose-built landing experience so paid traffic lands somewhere designed for that specific promise.

A before-and-after rebuild of the WordPress homepage, a dedicated Escape Velocity campaign funnel, and a Membership funnel redesign. Each surface was built mobile-first with the offer, proof and call to action carried above the fold.

Stack: WordPress, conversion design, funnel design, Meta ads creative

Escape Velocity: 55x ROAS on the Escape Velocity Meta program

Memberships: 31x ROAS on the separate Memberships promo, growing recurring subscriptions

Surfaces: homepage rebuilt plus two dedicated campaign funnels

Paid traffic deserves its own destination. Sending a campaign to a general homepage wastes the intent you just paid for.