Ecommerce fashion app for iOS

A leading fashion brand in Vietnam needed an iOS eCommerce app that matched the sophistication of their brand while delivering a seamless shopping experience. The brief called for high-level branding identity and strong usability throughout the UI.

Fashion eCommerce apps live or die on visual impact and frictionless browsing. The app needed to honor the brand's existing identity (red emphasis, dark grey support tones, generous white space) while making product discovery, sizing, and checkout feel effortless on mobile.

I started with the brand guidelines and built outward:

Established a design system using Mont as the primary typeface for a modern, clean feel

Built a color system around the brand's red with dark grey and white for contrast and breathing room

Focused on data flow and screen-to-screen connections, mapping the full journey from browsing to checkout

Prioritized clean, clear layouts that let the products take center stage

The final design delivers a premium mobile shopping experience that stays true to the brand's identity. Every screen prioritizes product visibility, with intuitive navigation and minimal friction between discovery and purchase.