Zaply: Landing page for AI agency

A concept landing page for Zaply, a financial AI startup that develops software for automated stock order placing and portfolio management. This personal project explored how to communicate complex fintech capabilities through clean, conversion-focused web design.

Financial AI products carry inherent complexity. The landing page needed to make automated trading and portfolio management feel accessible and trustworthy, not intimidating. The design had to balance technical credibility with visual clarity.

Dark primary palette with blue and dark purple accents for a powerful, tech-forward feel

Samsung Sharp Sans as the primary typeface for its flexible, balanced character

Analyzed existing design patterns in fintech to identify improvement opportunities

Started with low-fidelity wireframes in Figma to nail content structure before visual design

Built a complete design system (typography + color) before moving to high-fidelity screens

The final design communicates Zaply's value proposition with clarity and confidence. Each section builds trust progressively, from the hero through features to conversion, while the dark interface reinforces the premium, tech-forward positioning.