Landing page design for a financial AI startup. Scout develops software for financial manage & automation in stock order placing, allowing user to operate and manage their financial more efficiently. This is a personal project to explore ideas and showcase my skills.

✧ Color: i use dark color as primary color, Blue & Dark Purple are secondary colors. they will give strong contrast and powerful feeling for viewer

✧ Typography: Samsung Sharp Sans is main font, this font give flexible feeling due it have good balance in shape and round conner

✧ Design style: Clean & clear is main target for design style, i focus on content structure and usability

Let me quickly summarise everything I did from planning to launch:

✧ Analysis/Wireframing: I start with analysis old design and findout problems that can be improve in new design, I quickly created a low-fidelity wireframe in Figma to clarify basic layout of webpage

✧ Creating branding guideline: i build a design system with new typography system and color system in Figma.

✧ Designing: i create UI design for desktop and mobile by using wireframe and design system