Car Rental iOS App

A concept design for a car rental app serving the Hanoi market. The goal was to explore how a premium, dark-themed mobile interface could make vehicle browsing and booking feel effortless while showcasing luxury automobiles.

Car rental apps tend to feel transactional and utilitarian. This concept explored how to bring a premium, aspirational feel to the experience, making users want to browse, not just book. The interface needed to balance rich vehicle imagery with practical booking flows.

Dark primary palette with blue accents for strong contrast and a powerful, modern feel

Space Grotesk as the primary typeface for its balance of geometric precision and readability

Clean, clear layout philosophy with a focus on data flow and logical screen-to-screen connections

Designed the full journey: browsing, vehicle details, booking, and confirmation

The final concept delivers a polished, premium rental experience. The dark interface lets vehicle photography take center stage, while the booking flow stays intuitive and minimal.