MedFam aimed to expand its reach and enhance its brand presence among apartment communities, requiring a strategic yet minimal brand refresh and focused outreach materials to facilitate smoother onboarding.

Low awareness within targeted apartment complexes

Outdated and inconsistent branding materials

Lack of compelling visuals and concise messaging to attract apartment management

Apartment Onboarding Pitch: Crafted a clear, persuasive pitch tailored for apartment management, highlighting MedFam's benefits specifically relevant to residents' healthcare needs.

Pamphlets & Brochures: Redesigned materials with crisp visuals and direct, impactful messaging emphasizing ease of use, reliability, and accessibility.

Tent & Banner Design: Created visually appealing, professional, and minimalistic designs that ensured instant recognition and enhanced brand trust.

Minimal Brand Enhancement: Updated typography, color schemes, and visual consistency across all channels to present MedFam as approachable yet trustworthy.

Increased engagement and positive responses from apartment management

Immediate improvement in brand visibility and professional appearance

Streamlined onboarding process resulting in quicker adoption by new apartments

With minimal yet strategic adjustments, MedFam experienced a notable uplift in brand perception and engagement, leading to smoother integration within targeted apartment communities.