Executive Summary Dashboard for Google Merchandise Store

Project Description

This project showcases an Executive Summary Overview Dashboard built using Google Analytics 4 (GA4) and Google Looker Studio, designed specifically for the Google Merchandise Store dataset. The goal of this dashboard is to provide decision-makers with a clear, high-level understanding of ecommerce performance through clean visuals, actionable metrics, and streamlined user experience.

The dashboard consolidates complex GA4 data into a single, intuitive view that highlights the most essential KPIs—such as user acquisition trends, traffic patterns, engagement rates, product performance, conversion behaviors, and revenue insights. By transforming raw analytics into a structured executive-level story, the dashboard helps teams quickly identify what’s driving growth, where users drop off, and which channels deliver the highest value.

To deliver this executive overview, I integrated GA4 data directly into Looker Studio, applied calculated fields, built custom visualizations, and designed a layout focused on clarity and data-driven storytelling. The final output offers leadership a reliable, real-time snapshot of business health, enabling faster and more informed decision-making.

This project reflects my ability to convert data into meaningful insights through modern analytics tools, combining technical skill with strategic thinking to create dashboards that truly support business objectives.