Latin tradition, reimagined. Love, Coco brings

Latin tradition, reimagined.

Love, Coco brings Latin-inspired desserts to the Canadian market through a contemporary visual identity.

The challenge was to build a brand that communicated the quality of its ingredients and its Latin roots without relying on familiar visual clichés. Instead of recreating a traditional aesthetic, the identity needed to feel current and distinctive for a Canadian audience.

The process began by analyzing the visual codes commonly used by dessert and Latin food brands, identifying what to keep and what to avoid. This research informed a visual system built around contrasting typography, a vibrant yet refined color palette, and compositions inspired by classical still lifes.

These design decisions place the fruits at the center of the identity, highlighting the quality and origin of the ingredients while giving the brand a distinctive visual language.