Evolution, not revolution. Don Mamino already

Evolution, not revolution.

Don Mamino already had over 30 years of history, so the challenge wasn't to create a new identity. It was to understand what people already connected with and update the brand without losing that familiarity.

After analyzing the brand and its audience, I realized this wasn't a trendy coffee shop. It's a place where families and friends gather, and where many older customers still meet for coffee and conversation. That became an important part of the design direction.

For that reason, and after talking with regular customers and the staff, I decided to keep the original color palette, refining it instead of replacing it. To give the brand a refresh without losing its identity, I worked with three keywords: ornamental, symmetrical, and warm.

These helped create a visual language that feels more current while still reflecting the brand's history.