The Nations Landing Page Using Framer





The Nations, one of the leading YouTube music brands, partnered with Goodspeed to establish a new brand identity and a modern landing page. This platform facilitates artist submissions and boosts their Google search ranking.

THE OPPORTUNITY

Despite a thriving YouTube presence, The Nations lacked a dedicated website to manage artist outreach and brand representation. They sought Goodspeed's expertise to develop a new brand identity and a website that reflects their popular YouTube channels.





DESIGN PROCESS

We followed a clear design process to showcase a sleek, snazzy, and adventurous brand. Starting with research, we created mood boards, defined the design style, and moved to low then high-fidelity designs.

DESIGNING A NEW BRAND

The Nations envisioned a brand that conveyed a youthful, innovative, and experimental spirit. Inspiration was drawn from diverse sources to create mood boards and define visual components before crafting the landing page design.

HIGH FIDELITY DESIGNS

Achieving an experimental and visually-striking website was paramount. We meticulously refined our Figma designs until we achieved a result that exceeded expectations.





DEVELOPMENT

We developed a Framer site that was nominated for Framer Site of the Year. A site with a style never been seen before, that was both experimental and functional.

INTERACTIVE DESIGN WITH CUSTOM ELEMENTS

Experimentation was a core principle in the website's design. We incorporated custom components to create an immersive user experience, fostering a sense of discovery alongside The Nations.

INCREASE IN SIGN-UPS

While prioritizing a visually appealing design, ensuring core functionality remained essential. We developed a custom form using code, enabling artists to effortlessly submit their music – a significant improvement from their previous manual process.

SEO OPTIMIZATION

To amplify The Nation's digital reach, we optimized the website for search engines. Previously, users could only locate their YouTube channels. SEO optimization has secured them the top ranking for relevant search terms on Google.

NOMINATED FOR SITE OF THE YEAR

This groundbreaking website garnered recognition from Framer, being nominated for their "Site of the Year" award. The award acknowledges the website's exceptional animations and its effectiveness in enhancing a prominent YouTube channel's digital presence.