Redesigning a Platform for Africa’s Creators

Sodiq Tajudeen

⤷ Starting from Scratch
In November 2023, I joined Fenris Media Ltd as the Product Designer tasked with leading the full redesign of All Access Fans — a content monetization platform created to empower African creators.
The platform initially existed as a mobile-only product with no responsive support for web users. My mission was to rethink the product from the ground up and design a unified, seamless experience across both mobile and desktop devices.
Working closely with the project manager and developers, I aligned every design decision with the product’s vision and roadmap. From kickoff to handoff, I led the design execution across all user-facing touchpoints.
Fast forward 14 months joined the team the platform grow rapidly. All Access Fans recorded ₦1.8 billion in revenue in its first year, with 13,140 creators, over 112,000 users, and ₦25.5 million earned through referrals.
Reference: See the post on X (formerly Twitter).
⤷ The Challenge
All Access Fans wasn’t just a product — it was a bold mission: to help African creators turn passion into income. But the old platform didn’t support that mission well. It lacked responsiveness, had poor usability, and didn’t scale well across devices.
We set out to solve that — not just with a fresh UI, but with a user-first, accessible product that could meet creators and fans wherever they were.
⤷ My Approach
My approach involved diving deeply into user needs and aligning them with All Access Fans’ brand goals. I aimed to build an accessible, user-friendly platform that delivers a consistent experience across all screen sizes.
⤷ Previous Link
⤷ Redesign Link
⤷ Testimonial
Like this project
2

Posted Apr 5, 2025

In the heart of Africa, a revolution is brewing. All Access Fans is more than just a platform; it's a movement empowering creators to turn their passions...

PNL Scanner – Multi-Chain Wallet Analytics
PNL Scanner – Multi-Chain Wallet Analytics
Brand Identity for a Learning Companion Powered by AI
Brand Identity for a Learning Companion Powered by AI
Certifysend: Revolutionizing Digital Certification
Branding for Estate Financial Transparency
Branding for Estate Financial Transparency