E-Commerce Optimization & Sustainability Messaging for GO/TU

Client: GO/TU Industry: Holistic Wellness / Plant Medicine Services Provided: Landing Page Design, Educational Copywriting, CRO Strategy, Ingredient Storytelling

GO/TU creates high-quality organic sea moss gels using clean, traceable ingredients and zero fillers. Rooted in nature and backed by science, their mission is to reconnect people with ancient plant medicine through transparent formulations and vibrant branding.

🌐 Website: GO/TU Wellness

Educate Clearly, Convert Fast: Demystify sea moss for new users while keeping the benefits bite-sized.

Make Nature Feel Modern: Use premium visuals and bold typography to elevate the sea moss category.

Build Ingredient Trust: Emphasize GO/TU’s purity, testing, and sourcing as key differentiators.

Promote Everyday Use: Show versatility of the product with real-life use cases and testimonials.

Employed fresh gradients and tropical color blocking to communicate vitality and natural energy.

Highlighted product jars with lifestyle photography to ground the science in real-life consumption.

Added scroll-friendly icons for third-party testing, USDA Organic, and sustainable sourcing badges.

Built visual callouts for nutrient benefits (iodine, iron, potassium) and deficiency statistics.

Developed a clean “Why Choose GO/TU” comparison chart to position the brand vs competitors.

Created a bold science section that connects sea moss to modern wellness needs—digestive, immune, thyroid, and more.

Designed flexible product cards with flavor variety, subscription savings, and “add to cart” CTAs at multiple scroll points.

Used reviews with real user photos and benefit highlights to drive FOMO and credibility.

Included FAQ and expert quote to overcome objections and simplify product adoption.

Drove increased average order value through product variety and bundle clarity

Reduced bounce rate with an engaging mix of visuals, trust, and science-backed education

Helped GO/TU solidify its authority in the functional wellness space with a clean, elevated brand presence